Discovering how people respond to Instagram Stories and how advertisers leverage insights to capture attention and drive results is part of what we'll cover in this article.
Instagram Stories are one of the most popular features of this network, and every day we see more people using this function to promote themselves as influencers and promote products, services, etc.
Instagram Stories is nothing more than a full-screen format that allows people to see and share everyday moments through photos and videos that disappear in 24 hours or at least are saved. Studies reveal that kuwait telegram data 50% of companies created at least one story during a month.
So what is the best way to tell stories?
Since around November of last year, there have been around 300 million active Instagram accounts seen on Instagram Stories every day.
To help marketers understand and master this new format, Facebook IQ conducted US Instagram Stories ad research to determine which creative elements help capture attention and drive real business results as a digital marketing strategy.
They showed that several of the same strategies that were associated with high-performing, mobile-feed ads, such as rapid delivery of information, presentation of the brand or a product posted everywhere, are effective for ads in stories.