Analysis of the situation

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This confidence will help us sell without seeming like we are really selling, that is, it will be shown away from aggressive sales techniques.

We have the possibility of creating our own recommendation network with users who will become ambassadors of our brand.

How to create a brand community?
If you decide to go for one and take advantage of all the benefits that this Social Media Marketing strategy can bring to your company, but you don't know where to start, here I explain the actions you should take step by step:


1.-
Before creating a brand community, the first step is to collect data on what your brand represents, what your differential value is, what it offers, what it doesn't represent you...

At this point it will be interesting to carry out a SWOT (internal and external analysis), which france phone number list will help us to have a diagnosis of our situation.

With this analysis of our weaknesses, strengths, threats and opportunities we can identify the current situation of our company and our competition.

This internal and external analysis will also help us to better define the digital marketing strategy that we can implement.

For example, if in this analysis we identify that our competition does not have an online platform and our company has a budget and a team of professionals with experience in managing and promoting this type of community, deciding to implement it may be an interesting option to consider.

With a thorough analysis of the situation, it will be easier to identify the possibility of implementing this type of platform.

On the other hand, if we identify that different factors may hinder its implementation, for example: lack of professionals to manage and energize the community, lack of budget, etc., then we can make the decision not to implement it.

But to reach this conclusion, it is first necessary to make this diagnosis.