To create content that supports customers in the customer journey, companies can use the content management and content creation features in brand management software. Studies by Capterra found that 63% of marketing professionals use content marketing.
3. Use a strategy to respond to reviews instead of simply ignoring bad reviews
“A really important part of a competitive strategy is proactively promoting user reviews, even if it makes the brand vulnerable,” says Morgan.
Capterra's survey confirms this: more than half of online shoppers (57%) cite user reviews as the most important decision factor when purchasing products or services.
Many online stores are concerned about whether bad reviews could netherlands telegram data damage their reputation, but Morgan argues that they should view them as an opportunity.
"When companies respond to reviews, both good and bad, it not only improves their relationships with individual customers, but also shows everyone else that they really care about the customer experience," says Morgan. "Don't delete negative reviews, but use the insights gained to improve your products and services."
What is the best strategy for small retailers to manage online customers and their online reputation? Here are some online store tips:
e doing: breaking down barriers and making things easier for.