A consumer who wants unique experiences and exceptional treatment

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For all these reasons, it is expected that video will remain the type of content with increasing demand and better positioning.

A priori, the videos that will be most successful will be live or streaming videos, ephemeral videos that are sweeping Instagram and Facebook, and personalized videos.

What's more, it seems that personalized videos will experience a huge boom in 2020 given that this type of video fits perfectly with the demands of today's consumer.



Likewise, personalized videos offer excellent results in customer iceland phone number list acquisition and retention, being relatively easy to produce and very effective.

Local SEO
As Isabel Romero indicated in our webinar, Local SEO is a very important factor, if not a key one, for the immediate future in terms of positioning.

To support this point, we can rely on some of the interesting data that Isabel shared.

99.8% of the total business sector in Spain is made up of SMEs, that is, there are fewer large companies than SMEs and Google is aware that it has an important source of business from this sector.

Google wants small and medium-sized businesses to invest in advertising, among other things, to improve their SEO positioning , and what it is doing is simply making it easy for them.