Amazon is one of the world's largest advertisers

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Which has seen a huge increase in sales, especially during the pandemic. And the company's analysts predict that the share of online purchases will grow even more in the coming years. That's why global brands like P&G, Mondelez or GSK are ramping up their investments in digital commerce .

If the company has money, now is the time to start making the first investments in this direction, as they are the future. However, it is necessary to conduct a deep reassessment of the value of the product.

Trust is an important element of a relationship
In today's digitally-driven world, the number Ireland cell phone number list of fraudulent schemes on the Internet has increased significantly. This is one of the reasons why users hesitate when making purchases or do not enter their payment information on the site, and still tend to use traditional purchasing methods.

In this game, only proven and well-known brands have an advantage, which further strengthen the trust of their consumers, improve their image and have a financial advantage. New brands have a low chance of becoming market leaders if they do not think about their reputation now.

Consumer opinion is a key element
Gaining the trust of your customers is half the battle, it is also important to understand who your consumer is, but basic data such as gender, age and GEO is not enough, you also need to take into account the opinions of your customers. Modern algorithms are already doing a great job of changing remarketing, and this will progress in the future.