A few tips for digital conversations

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As in many social situations the most difficult part of talking to relative strangers is thinking of a topic of conversation. So, forgot you’re online or on a device, you’re still talking to people just via a different mechanism.

People love to listen to storytellers, so tell the story of your company, the people who make things happen, the jobs they do and the value they add. Think about what makes you different, it could be the charity and community work you do, show it off, not just with words but will pictures, video and text.

Social media is about engagement so the key is to ensure you’re a great benin phone number list listener as well as a storyteller. If you think about your own personal relationships, you talk, you listen, you offer advice and insight, you share humour and experiences - you’re trying to replicate the same online, so, ask questions, and offer answers.


We need to talk…
Experiment with your content and see what reaction you get from your followers. You will quickly see what content your Twitter, LinkedIn and Facebook followers find interesting, you will probably find popular content on Facebook is not popular on LinkedIn so you need to adapt accordingly.

Again, this is the same as the “real world” you wouldn’t talk to your Nan in the same way you talk to your siblings!



So, what can you talk about?
A look inside: You’re looking to offer insights into your company and culture. Show the people, the fun, the day to day and all the things you can’t find out from a corporate website.

Charity begins at work: Showcase the values of your organisation by demonstrating your charity and community work. Christmas jumper day, human table football or silly activities and the people involved. Social is about people, so always go back to the people element of any event.

On a more serious side you need to look to offer value to your followers, how to guides and top tips are a great way to do this. They are also good for increasing your followers as they have a natural spread.

Conversation shouldn’t be a one way thing, and social media shouldn’t just be push marketing. So, ask your audience questions, what would they value from their next role or organisation? What perks would make them want to move jobs?