Patagonia: The Sustainability Leader

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Patagonia is an organisation that specialises in apparel for outdoor activities and is famously associated with green production. Its approach of ‘’buy less, buy better’’ helps its customers spend their money on quality products that will serve them for a long time. This orientation in sustainability is also appealing to the new generation of environmentally conscious customers. Patagonia’s USP helps it maintain its competitive advantage in the market.

Through the effective implementation of sustainability in the production and sales of its apparel, Patagonia has cultivated a positive public image of being a socially responsible company in the market. Patagonia has developed better customer relations and is popularly recommended to others by customers, consequently enjoying increased sales.

Key learning for online sellers: Sustainability should also be considered malaysia phone number list while developing the organisation’s strategy. Imagining yourself being socially responsible for the environment can attract many customers with a social and environmental conscience, create a positive brand image, and increase sales.

Case Study 5: Amazon: Value for Money
Amazon is the largest online store in the world. It has created waves across different streams by changing customer shopping behaviour. The most compelling advertising advantage is its membership service, Amazon Prime. Prime offers members exclusive benefits mentioned below.

Currently, Amazon Prime offers free one and two-day shipping. Besides free shipping, the online giant gives a package with other significant benefits. Prime Video helps members enjoy ad-free streaming of various movies, TV episodes, and exclusive Primetime shows of every genre. It also provides a music streaming platform where members can listen to songs anytime, online and offline. Last but not least, it also offers an online library for customers to borrow ebooks and even audiobooks for use by members.