Here; we have a variation on the previous call to action phrase. For example, free trial is a phrase that most people are familiar with. So, starting your CTA with “Start” can have many benefits. It suggests going on an adventure, discovering something new, and turning over a new leaf.
Language plays a huge role in finding the best CTA phrases . Using the right words can impact your conversion rates .
Here is an example of a good call to action from BigCommerce that can get website users to try using the platform.
Start a free trial
Image via Bigcommerce
7. Sign up for a free trial now
You can combine these CTA phrasing tips to make your call to action even more impactful:
Register : This is a command. You are instructing your visitor to register with your business.
Free Trial : This is the other side of the scale. You’re offering your potential customer something valuable in exchange lawyer database for signing up.
Immediately : This single word creates urgency.
When a CTA works on many levels, it's pure gold.
We like this type of CTA because it uses unusual language and suggests an easy process. The word “just” holds its weight here by communicating something simple and stress-free.
You can also use a word like "only".
The menu may also change:
Just one click to download for free
Your membership is just a click away
You are just a click away from your competition entry.
9. Join now and get…
You may have noticed that we use psychological principles to explain why these call-to-action phrases work. There's a reason for this, and this example is no exception.
When you understand your prospect's thoughts, you can better predict their reactions to your CTA.
In this case, we use the word “join.” It is a powerful word that conveys acceptance, belonging, and community.
Think back to high school. Did you join any clubs or teams? Did you assign a part of your identity to these groups? Of course you did.
The same goes for online communities, whether it's an email list , webinar, or membership site.