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Bonus: Free Google Sheet of all 60 tools
We've included a Google Sheet that includes all 55 of the tools listed above. You can make a copy of the sheet and file for your own personal use, or share it with your team.


Special thanks
Many smart SEOs deserve credit for helping with the bulgaria number data in this post. Many people from Twitter , Facebook , and Reddit offered suggestions .

A comprehensive list of SEO tools and resources is maintained by Saijo George. It is constantly updated and well maintained. You can find it here .

ps While these are the 60 best free SEO tools, it is by no means an exhaustive list! What are some of your favorite free SEO tools? Let us know in the comments.


There is a lot of material on this site and others about the importance of link building. Typically, its effectiveness is either taken for granted or inferred through ranking factor studies - the latter of which does not necessarily show that the relevant factors actually drive performance. The real picture is one in which links clearly remain important, but where their role is significant.

For a while now, I've been wanting to dig a little deeper into an individual link building campaign that happened over a relatively short period of time. I wanted to see what results (beyond link-only metrics) could be attributed to it.