The answer lies in testing.

[kexej28769@nongnue]

11:55am-12:25pm
Running your own SEO tests: why it's important and how to do it correctly.
Rob Osby, Distilled
Google’s algorithm has undergone significant changes in recent years. Traditional ranking signals are becoming more important than ever and are being overtaken by factors like UX and brand. What’s an SEO to do?



Sharing real data and results from clients, Rob cambodia number data highlight the need to test, learn, and iterate on your work to weigh the impact of technical SEO changes, tweak on-page elements, and change content on key pages. Actionable processes and real-world results are included in this thoughtful presentation on why you should test SEO changes, how and where to run them, and what types of tests you should consider for your situation.

دوپہر 12:30 تا 2:00 بجے
Lunch
2:00 PM to 2:15 PM
Dark Helmet's Guide to Local Domination with Google Posts and Q&A
Greg Gifford, Wiki Motive
Google Posts and Q&A are two incredibly powerful features of Google My Business, yet most people don’t even know they exist. Greg will walk you through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He’ll also cover GMB’s Q&A section (a feature that lets anyone in the community speak for your business), share the results of a research project spanning hundreds of clients, share some hilarious Q&A examples, and explain exactly how to use Q&A the right way to win more local business.