People trust recommendations from others more than anything else, and social proof pop-ups can take advantage of this by displaying positive reviews, testimonials, or statistics about your product or service.
They are effective for businesses looking to build trust and credibility. Social proof can influence undecided visitors by showing that others have had positive experiences with your brand.
Create a pop-up that displays a compelling recommendation or statistic when a user shows intent to leave. Like this Casper pop-up.
Casper pop-up window
Image via Casper
End-to-end pop-ups: Common uses
Exit pop-ups can be used to promote many offers , including :
Content upgrades
Lead magnets (like a free course or free demo)
Discounts and promotional codes
Email login
Survey requests
You get the idea.
Basically, you can use exit intent pop-ups for any purpose that can help you acquire or retain more customers. These pop-ups can significantly increase the marketing success of your small business.
However, you need to keep two things in mind:
People access and leave websites for a variety of reasons; and
Some people really hate pop-ups.
There's nothing you can do about the second group. They exist. However, you can tweak the pop-up to get them job seekers database interested in your offer.
Let's say you're visiting a website for the first time. You've never heard of the brand and you're not familiar with its inventory.
What is your purpose? It's like investigating a product page and learning about the company.
You are now ready to leave the site. You have not found any products you can't live without.
What is your purpose? You can head to a competitor's website or abandon the purchase altogether.
Design a pop-up that says, “Hey, before you go, here’s something you haven’t considered yet.”
Make sure it grabs attention and serves its purpose.