An Overview of Product Category Marketing

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These examples show how different, diverse, and particular product categories can be while meeting customers’ and sellers’ demands and needs. Organising products into categories can help customers have a seamless shopping experience.

Product category marketing is about promoting products of related groups together instead of focussing on a single product. The marketing of an entire product category helps customers understand their needs and encourages them to explore the different products within the same category. Understanding what customers want is important to customise your marketing benin phone number list strategies as per their needs. Highlighting the different benefits of a category altogether promotes the different products present in it. Like promoting skincare and its importance will automatically highlight cleansers, moisturisers, sunscreens, etc.

Categorising product categories as per SEO by using relevant keywords helps you bring more traffic to your website. You can conduct seasonal or event-based marketing to book the sales of specific product categories, like back-to-school sales of stationery products.