Through these emails, you can also convince the user to complete the checkout process in various ways.
Abandoned cart emails contain a product or service that the customer is interested in, and usually an offer motivating the customer to complete the sales process .
5. Follow-up emails
Follow-up emails are essentially for checking in on subscribers who haven't responded to a previous email. Knowing how to write a follow-up email is essential.
Follow-up emails can also help get feedback from customers after a purchase or any other action. Here is an example of a follow-up email from Renaissance Hotels.
Follow-up email (2)
Image via Shopify
Subscribers may miss an email or forget to follow up on a CTA. Follow-up emails help remind subscribers and encourage them to take action. These emails are generally brief and actionable.
6. Re-engagement emails
Re-engagement emails help to foster customer loyalty. The main purpose is to re-engage subscribers who have not responded for a while, as well as old customers. Check out this re-engagement email from Virgin Trains.
Virgin trains
Image via Pinterest
While nurturing new leads is important, it's also important to keep your long-term subscribers and customers engaged.
Previous customers may not respond to your emails for various reasons. Through re-engagement emails, you can solicit and receive feedback from your customers about why they stopped working with you.
To encourage engagement, these emails often include a discount offer or limited-time offer, as well as product recommendations.
Frequently asked questions
Q1. How do I create an email list?
There are several ways to build an email list:
Add registration forms to your website or landing pages.
Encourage signups by offering discounts, free content like e-books, or early access to new products.
Social media is an effective platform for collecting email addresses. You can promote your email list on ios database your social media channels and encourage followers to subscribe for updates and exclusive offers.
Getting started with email marketing is easy. Follow the steps below:
Grow your email list: Collect email addresses through sign-up forms on your website, social media, and in-person events.
Get the right platform for email marketing.
Follow the best practices outlined in this guide.
Q3. Is email marketing easy to learn?
Yes, email marketing is easy to learn, especially with the abundance of resources available online. With a little time and practice, you can master the basics and start seeing positive results.
There are also many user-friendly platforms and advanced tools designed to simplify the process for beginners.