Once you receive the approval, you can place the badge on your checkout page. Additionally, you can place it on your home page to gain your customers’ trust from the moment they land on your website. Third-party endorsement badges have a significant impact on your conversion rates. It signals to potential customers that other customers have had a positive experience shopping for your brand.
Lastly, another eCommerce checkout badge that can cement your customer’s trust during the conversion stage is a money-back guarantee badge. It means a product or service comes with a 100% refund policy if a customer is bulgaria phone number list not satisfied with their quality and experience. A full refund is just one type of money-back guarantee. Another popular type of you can implement for dissatisfied customers is the 30-day money-back guarantee. They make customers feel safe with a low-risk purchasing opportunity. It tells customers that there is little to lose if they don’t like the product or service they bought. It reassures them that it’s safe to purchase from you have a solid refund policy in place.
Image text: Best Checkout Badges to Increase Trust & Conversion Rates
What are the Benefits of eCommerce Checkout Page Badges?
There are several benefits of using eCommerce checkout badges. Let’s look at some of the most important ones.
Increase conversions
Security concerns are among the significant reasons why customers don’t complete a purchase. In fact, 17% of customers abandon carts due to concerns about online security. Eliminating these concerns can help you reduce cart abandonment and increase conversions. When your customers see security badges, they are less likely to abandon their carts. Even though security badges don’t necessarily mean that you have taken care of the technical aspects to ensure data privacy, they reassure customers that their personal and financial information is safe with you during and after the purchase.