Lead Generation through Strategic Partnerships

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Learn more about email bounces and how to reduce them here.Tip: keep a healthy recipient list for better deliverability results.Unsubscribe ratethe unsubscribe rate is the percentage of recipients who opted out of your email list after they received your email.Tip: try sending emails more infrequently, as certain subscribers might get turned off if they hear from you more than they would like. Spam complaint ratethis stat measures the percentage of email recipients who mark your email as spam, which can very negatively impact your sender reputation.

To help prevent this, read more about how to avoid your emails bosnia and herzegovina whatsapp data from going to spam. Bonus tip: a/b testingit is recommended to do a/b testing. It consists of sending two different versions of your email to the same segment. The goal is to measure which version performs better so that you can improve success rates of future emails. You can compare any number of factors, some of which include the subject line, type of sales offering, which incentives produce the most clicks, and so on.

Mistakes small businesses make with email marketingnot having mobile-friendly designmany email marketing recipients view emails on their mobile device as opposed to a desktop computer. As such, it’s exceedingly important to review the mobile version of your email. Thankfully, on most email platforms this can be done very easily during email creation by toggling between mobile and desktop view. Not checking the email message previewsbefore hitting that final “send,” it is essential to send yourself, and potentially other team members, an email message preview. This allows you to view the email – including its subject line and preview text – in the exact same context as your subscribers.