Let's take a look at its landing page for the TikTok course, which covers everything from course modules to instructor qualifications to convey the value it provides to users.
What was most interesting to us was that instead of saying it was a free course, they used the term “100% discount” to improve the perceived value of the course.
Example of a landing page dedicated to HubSpot
Image via Influencer Marketing Hub
By creating such landing pages for each lead magnet, it creates dedicated lead generation paths that generate email leads on autopilot.
4. A/B test your forms and landing pages
Next on our list of best practices for lead generation is A/B testing.
A/B testing involves using two variations of a form or landing page, with only one variation. You can test two different CTAs , headlines, offers, or any other key element to see which performs better.
You show one version to half of your website visitors and the other to the rest. The version that captures more email leads wins, and you keep the variable used in it and test other elements in future experiments.
If you use a good popup builder like Hello Bar, you get built-in A/B testing. With Hello Bar, you can easily create different versions of your forms and test them.
Hello Bar AB testing features
Image via Hello, Bar
5. Eliminate hesitation by being transparent
One reason people hesitate to give out their email addresses is the fear of being sent frequent, irrelevant emails.
By eliminating this hesitation, you can get more signups. How can you do that?
Be clear about what they can expect from your emails and how often you will send them. Mentioning employment database the frequency of your newsletters allows people to decide whether they agree to receive your emails. It also eliminates concerns about email spam.
You should also mention that they can unsubscribe at any time, no questions asked. This further makes it easier for them to decide to reveal their contact information, which will help you get more leads.
If you're offering a free trial or asking people to create a free account, then mentioning that no credit card details are required is enough.
The best opt-in forms create a sense of urgency or scarcity to motivate people to take quick action.
While standard lead capture forms work well, it’s more effective to offer an incentive for a limited time or create a sense of scarcity.