Include specific numbers and data in the headline
Numbers are like magic for headlines. They automatically attract attention.
My business partner, Neil Patel, recently published an article about how much he spends on YouTube ads :
how much does he spend
That's a big number, right? It immediately catches your attention.
Statistics can serve the same purpose. For example, if you have data, you could write an article with one of these headlines:
Why 68 percent of runners hate [brand name] shoes
Did you know that 89 percent of runners use this stretch before every run?
Study finds only 20 percent of runners have knee problems
15. Telegraph emotions with your captions
Making readers feel deep emotion in just a few words is difficult, but it can be done. It's much easier if you're writing about an emotional topic.
For example, let's say you want to write about road safety for runners. You could write an article about wearing protective gear, using reflective badges, and other tips.
Your headline can seal the deal: “Runners, don’t get run over. Read on to protect yourself.”
It stirs up emotions. No one wants to get run over while running. They also want to protect their fantuan database friends and family members who are running.
Don't forget about title length limits on different platforms!
Each platform has its own rules. Make sure your titles fit within the character limit.
Note, however, that there is a difference between character limits and optimal limits.
For example, YouTube limits titles to 100 characters. That means anything over 70 will be cut off by those pesky ellipses.
Email subject lines should ideally stay under 50 characters. Similarly, Google search result titles work best between 55-60 characters.
Sticking to these limits will ensure that your titles stand out and engage your audience. Use a social media caption generator tool to make sure you don't exceed the character limit.