Illustrating Repositioning in Action

[mstakh.i.mo.mi]

Reverse Positioning – This marketing tactic involves replacing the old and mundane features of a product with new and exciting ones. This helps draw attention to the product. People look forward to trying them because of their novelty.

You must understand your goal to reposition a brand or product successfully. Why do you want to reposition your brand? To connect better with online buyers, get an edge over your competition, introduce a new product successfully, or re-establish your position in the market? The ultimate aim remains the same: to boost sales and increase revenue. However, by understanding your goal, you can strategise better and implement the most suitable repositioning technique. Some of the tactics brands jordan phone number list put into practice for marketing repositioning is altering one or more of the following:

Marketing campaigns
Product price
Customer engagement techniques
Logo design
Tagline
Colour scheme
Product category
Product features
Reasons to Opt for Repositioning
Here is a quick look at the key reasons why brands consider brand repositioning:

Gain Competitive Edge
Alterations in your competitors’ products, prices, or marketing strategies can directly impact your sales. Repositioning strategically can help you gain an edge over your competitors. It can help improve your performance in the market.

Combat Market Volatility
The market witnesses constant changes. It may face a recession, see a shift towards adopting sustainable practices, or witness other changes owing to a change in regulations. It is important to reposition your brand occassionally to keep up with market volatility. Many companies, for instance, are repositioning their brand by adopting eco-friendly practices.