Purpose: Since you have a 280 character limit on your tweets, Twitter is the perfect medium for making short announcements.
Unique attributes:
Twitter is the best channel for people looking for quick and reliable information about any product/news, thanks to short posts and a trending section that allows users to see popular news.
On Twitter, it is possible to get instant answers thanks to a highly interactive subscriber base.
Companies can use Twitter for their PR activities because they can make short announcements twitter database about the release of new products or services.
Communicating using hashtags makes Twitter one of the easiest ways to share news and information with your customers.
Target audience: Twitter has a subscriber base in the age group of 18 to 30 years .
twitter-usage-key-demographics
LinkedIn
Purpose: LinkedIn is a formal social media platform for professionals and is great for building meaningful relationships . That’s why it’s great for B2B marketing.
Unique attributes:
It's easy to target by industry using keywords and job titles, meaning you can get your message in front of the right people at the right companies.
LinkedIn, with its large subscriber base ( 149 million users in the US alone ), is a great channel for communicating with your target audience.
Gaining customer trust is a cornerstone of any business. LinkedIn builds trust by promoting competence. It is primarily a professional networking website that helps you connect with your former colleagues and potential clients and helps you build your official network. Many people use LinkedIn for job searching and recruiting .
LinkedIn, a professional social media platform, allows you to reach the right category of customers, especially if you are primarily a B2B marketer.
Target audience: You can find customers in the age group of 22 to 55 years highly active on LinkedIn.
linkedin-usage-among-key-demographics
Instagram
Purpose: Instagram allows you to share videos and images. That is why it is the best social media platform for brand marketing. Pictures and images can always explain things better than words. On Instagram, people can see live demonstrations of products and thus influence their purchasing decisions.
Unique attributes:
You can use special filters and video styles to influence your customers and create a unique style for your brand. The image and short video platform allows users to get to know you on a more personal level than platforms like LinkedIn that are just for business or recruiting .
Instagram allows you to take a playful approach while still getting your message across. It's a place where you can have fun with colors, word choice, and even emojis!
Instagram hashtags make it easy to engage with your community – and potential community members. Simply search for hashtags related to your business and you’ll be able to comment and interact directly with people who share the same interests as your business.