Email newsletters are a great way to build a relationship with existing or potential customers. These newsletters should provide value to your audience while keeping them up to date about your company. Newsletters can be sent daily, weekly, or monthly and can include tips and tricks related to your product/service/business or be informative about broader topics.
Sendy is a great way to send out newsletters. While there are a number of other options, Sendy is much more accessible than other options if you know how to use them. It's a self-hosted platform, so you'll need some technical skills to use it.
Sendy's best features for sending emails:
Self-hosting
White line of plugins
Autoresponders
Great reporting and analytics
Sendy’s Benefits for Sending Emails: Sendy is a much more affordable way to send email newsletters than most other providers. In fact, it’s affordable enough that other companies sometimes white label its platform. And while Sendy is affordable, it’s also powerful. It has a wide range of features including segmentation, autoresponders, good analytics, etc…
Cons of Drip for Email Sending: Sendy is self-hosted and requires more technical know-how than other products, so it can be quite difficult to use compared to some other platforms.
Screenshot of the MailerLite website
Mailerlite started out as a simple email sending platform that was easier to use and more affordable rich people database than other solutions on the market. It has since expanded to include a number of additional features to become a full-fledged marketing automation platform. The platform remains easy to use while offering strong customer service and a range of tools and features.
Best features of Mailerlite for sending emails:
Easy to use
Complete marketing automation tools
Easy-to-use drag and drop editor
Automated workflows
Mailerlite's advantages for sending emails: Mailerlite initially won over by being easy to use and affordable. And while the company has expanded its features, it hasn't gotten too complicated to use and is still affordable. The company also offers great customer service.
Cons of Mailerlite for Email Sending: Mailerlite is constantly adding features, but it does have some drawbacks. Its subscriber management tools are limited and it lacks some of the sophisticated automation of some other platforms.