We had to eke out as much as possible from our affiliate

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Our early-stage struggles and successes at Leadfeeder serve to eplain why (especially for leaders and managers) this prioritization is essential... When Leadfeeder reached its first $150K in MRR, it did so without salespeople. This meant early-stage growth required a heavy upfront investment in both paid and organic acquisition. Our then "hands-off" approach fueled our rapid rise.


But, I have to admit that managing such a rapidly scaling, high-impact germany cell phone number list customer acquisition strategy was tough. programs, referral/reward systems, content marketing, paid ads, and PR campaigns - it was a struggle. Fortunately, we pulled it off. And that’s because starting from the eecutives and reaching all the way down to those eecuting tactics in the field, we focused on measuring outcomes over activity (and still do).


Today, prioritizing outcomes over actions is a philosophy I embrace and share with my team. In this post, I’ll eplain how it can revolutionize the performance of your teams, regardless of the vertical you’re in. Note: Want to maimize your marketing and sales team's lead generation and prospecting efforts? Sign up and try Leadfeeder free for 14 days to keep your team on track with the right tool, process, and data.