Organic Search If you’ve diagnosed

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As you take steps to improve the quality of traffic each traffic source or campaign sends your way, you can continue to monitor improvements within each ‘Custom Feed’. How to Get High Quality Traffic From Paid and search engine traffic as a problem area for traffic quality, the most common reason underlying poor traffic is the same across both paid and organic search.


Here’s the problem: You’re targeting too many broad, low intent italy cell phone number list keywords. Ranking for and bidding on high traffic head terms can certainly grow your traffic numbers—but it’s a strategy that’s unlikely to bring in qualified traffic with high buying intent. Going after broader terms also hamstrings your creative and messaging. When the audience is broad, you can’t craft the kind of targeted messaging that speaks to the target audience you need to attract.


The solution is to stop spending budget and effort on broad, prospecting terms and refocus your content marketing, PPC, and search efforts on the highest intent keywords—even if they report low volume. High intent keywords are simply phrases and words that indicate the person searching is eager and ready to buy whatever it is you’re selling. For eample, people searching the keyword “marketing” might have all kinds of motivations and needs—that’s a broad keyword.