Making data usable according to needs
Another advantage is that B2B marketers can transform data into the required format. In order to publish product information on Facebook, for example, the data must be adapted accordingly. The PIM system often stores twenty different characteristics for a product. However, only three values in a specific order are needed for publication in the target channel. This can be adapted to specific channels via the central platform and delivered precisely to the target system.
Artificial intelligence provides valuable support algeria phone number list here by automatically generating a wide variety of product texts and translating the available information into the technical format specified by the target channel – without changing the underlying data set in the source system.
transparently monitor data usage
An API management platform enables B2B marketing to draw valid conclusions about aspects such as usage intensity and timing: When do most users access a system? Which data do they access most frequently? Which services are in particular demand? Are there user groups with certain preferences? These metrics help B2B marketers to continually optimize measures and adapt them to the needs of the target group.