Instagram started out as a kind of personal diary that you shared with your friends. The app has now developed into a recognized marketing tool - and its user numbers are constantly increasing. We explain why Instagram also makes sense in the B2B sector and introduce the new Instagram guides .
The B2B industry does not (yet) use Instagram as a fully-fledged marketing tool
Instagram means emotion – also in the B2B industry
The target group of “tomorrow” feels “at home” on Instagram
Instagram guides offer B2Bs space for information placement and more
From Diary to Marketing Tool
Instagram is growing and growing and has become an taiwan phone number list indispensable social medium. In 2020, over a billion people worldwide are using the app. Instagram means fun, inspiration, personal stories and creativity. In the same way, companies can address and inspire their target group of "tomorrow". The so-called Millennials and Generation Y feel "at home" on Instagram.
The boundaries between professional and private communication are becoming increasingly blurred. This is confirmed by a study by Google and Millward Brown Digital. It was found that in 2014, 89% of B2B buyers were already using the Internet to research the procurement process. The customer journey is therefore expanding more and more into the digital realm.