By clicking on your ad, social media post, or search result to explore your website, people become aware of your brand. Your sales and marketing strategies drive brand awareness and encourage them to share their email, sign up for your newsletter, or access a lead magnet of their interest.
In the awareness stage, your prospects don’t know much about your product, nor do you have many details about them. Subscribers at this stage are called marketing qualified leads (MQLs). You can adopt a multi-channel marketing approach to introduce your brand and nurture leads in the early stages.
Automated email campaigns and social media retargeting are the best tactics for sharing useful content to doctor database educate prospects. Effective lead nurturing tactics involve putting in enough effort to get to know them better before moving them to the next stage.
Phase 2: Interest
The second stage of lead nurturing is often more important because this is where you differentiate yourself from your competitors. This lead nurturing strategy requires you to step forward while also emphasizing your USP. This is where you need to state what sets you apart from other brands in the industry.
Understanding your potential customers allows you to create personas and personalized communications to best engage them. You can spark real interest in your brand by targeting their pain points and presenting your product as a suitable solution.
Phase 3: Consideration
When prospects enter this stage, marketing leads are turned into qualified leads (SQLs). In other words, these are potential customers who are interested in your products and are considering a purchase.
How do you nurture leads at this stage? You share highly targeted content about a specific product or service that meets their exact needs. To further convince them, you can offer a trial or free demo.
Ecommerce businesses can offer an exclusive discount or free shipping. To speed up the process, you can make a limited-time offer that will convince potential customers to go ahead and make a decision.
Phase 4: Decision-making
Now your potential customers are ready to make their first purchase. If you are a SaaS company, this is where you will conduct the final negotiations to offer your clients the best deal.
Ecommerce brands can invite potential customers to specific categories on the website or even directly to the product page for a seamless purchasing process. By providing high-quality customer experience and assistance, you can successfully convert prospects into customers.