PPL will generate fewer leads than a PPC campaign, which is easier for a small sales team. Despite this, or especially so, your sales team needs to be efficient at reaching out and converting those leads. With this in mind, CRM software is always a good way to make your team's job easier.
Grab the leads
PPC or PPL marketing – it depends on your company, your product and your sales team which is the most suitable solution. Both advertising models offer different advantages and are based on different requirements.
However , as shown above, you don't have to choose, you can run both campaigns. Many of our clients at Gartner Digital Markets take exactly this approach.
If you are a software provider looking for new leads, there are a iran telegram data variety of channels and affiliate programs out there for your marketing. We are also happy to assist you with your PPC and PPL advertising campaigns.
Which advertising campaigns have worked well for your B2B company? What strategies have you used to make your PPC or PPL campaigns more successful? Tell us in the comments.
Looking for lead management software? Check out Capterra's list of the best lead management software solutions .