From superior and subordinate CRM strategies
In my last blog I boldly proclaimed: "CRM is a customer-oriented corporate strategy that uses modern information technology to try to build and consolidate profitable customer relationships in the long term." And of course I'm right. You became a professor for something. But simply calling yourself "customer relationship management" is no longer enough if you're looking for promising CRM strategies. In times of saturated markets and interchangeable services, this is a given. You have to make the effort to think about what you want to achieve in customer management with your CRM goals. After all, we all want to make money and see customer acquisition as profitable.
To win new customers, you have to know them. It sounds paradoxical, but it works nonetheless. italy telegram data We do this by analyzing who our favorite customers are today! Who fits best with the direction of our company? Who do we earn the most money from today? And then we look at what makes this customer special. Is it perhaps the spoiled luxury lover with a need for emotional appeal, or is it the sensible tightwad who wants to be left alone? We put together a buyer persona from various characteristics. All employees in marketing, sales and customer service should know this, because this is our target customer. We design our offer and promote it specifically for this target customer. The customer journey that we have worked out for the ideal customer type shows us when, where and how we can use our valuable advertising budget most efficiently. This is how we get leads, some of which can be converted into customers if the customer experience is right.