The main thing is not to compare your industry to others without thinking, because you may have very different goals when it comes to lead generation. As a software company, you may need more or less information than a nonprofit organization. It is more important to collect the information needed to identify a lead than to try to achieve the unrealistically high average conversion rate of a completely different industry.
7% is a good comparison for the conversion rate of software websites, but depending on the advertising channel, this value can look very different. One example is an analysis of B2B conversion rates from thousands of Google AdWords accounts conducted by WordStream.
They found that the average conversion rate for B2B advertisers was only 2.23% , while the most successful advertisers achieved 11.7% . There's a pretty wide range between 2 and 12 percent! And both numbers are significantly lower than the averages I mentioned for the software industry. Part of the explanation for this discrepancy is that WordStream looked at all types of B2B AdWords accounts, not just those in the software industry.
However, this discrepancy is largely due to the different advertising channels and the significantly different quality of traffic between AdWords campaigns and visits to software websites.
on your landing page korea telegram data based on the ad text and the keyword used? Is there a promising offer that is reason enough for them to provide their contact information? If you are getting a lot of clicks but have a low conversion rate, it is probably time to make some changes to your landing page.