Options for protection against dumping

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5. Breaking off relations with partners and other market players. The fact of dumping can be proven:


But what to do if dumping is specifically against you or, for example, an aggressive competitor has appeared in the niche. A company that makes life difficult for all market participants can lure away most of the buyers.

In theory, it is possible to protect yourself or even avoid dumping. Let's consider colombia phone number list several options for how to mitigate the negative consequences of dumping.

1. It's worth the wait
The simplest and most common way to combat dumping is to wait. This is relevant if we are talking about unfair and aggressive dumping, when a competitor reduces the price below cost.

Often or even always, dumping allows a company to get ahead in the short term. Over time, the competitor will run out of reserves and will find itself in a crisis. There will no longer be an opportunity to fight or create a new product. The "opponent" will either refuse dumping, or the lack of resources will force him to leave the niche.

The task of the defending company at this time is not to spend too many resources, to turn on the “savings” mode and use its reserves, since due to the aggressive actions of the competitor, profits will decrease for a while.

2. Sit down at the negotiating table
Dumping by competitors is dangerous. When it comes to preserving the company, any measures can be considered. Even, for example, initiating negotiations with a competitor. Try to find common solutions, agree on mutually beneficial cooperation without using aggressive approaches.