Strategy is not only built for working with the target audience

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It is also important for differentiating from competitors. Therefore, analyze your niche and identify the main competitors, evaluate their communication system. This way, you will be able to understand how to convey the unique features of your company.

Step 2. Setting goals
The next step in developing the concept of a communication strategy is to el-salvador phone number list set goals. That is, to describe what the company wants to achieve with the help of a communication strategy. It is better to set specific goals, with a measurable result and time frame for completion. For example, using the SMART method .


Let's say the bank's goals for young entrepreneurs using the SMART method might look like this:

Increase brand awareness among young entrepreneurs by 20% by the end of the year.
Attract new clients from the young entrepreneurs segment by 15% per quarter.
Increase the number of active participants in loyalty programs among young entrepreneurs by 30% per year.
At the same time, such goals are necessarily related to business goals. The bank's development strategy and communication strategy must correlate with each other.

Step 3. Selecting positioning
Brand positioning is a tool that helps create the desired image of the company in the minds of your target audience. Based on the analysis of competitors and the needs of the target audience, they choose what the company can be unique in. For example, the quality of the product or the price, customer service or a unique product function can differ.