sales + marketing = smarketing

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Every day, all companies, regardless of whether they are B2C or B2B, are dealing with a key issue: sales. This simple word encompasses most of the company's activities and many times the secret to increasing numbers is summed up in smart marketing.

You may be wondering what it is about and how you can apply it to generate better results, I will tell you below.

What is smarketing?
Smarketing is the process by which marketing and sales teams align not only in relation to the actions they carry out, but also in relation to the knowledge base they share .

Conceptualized in this way, it might seem like an easy task to accomplish, however, to do so requires a series of steps and agreements between the marketing and sales teams.

And this term takes its name from the contraction of both austria phone number list words in English:



The reason for the name, which may seem like a coincidence, is that both teams regularly play as if they were opposing sides, trying to achieve objectives that they consider to be within their area, without considering the global perspective of the company.

It's common for marketing teams to blame sales teams for not properly following up on the leads they send them.

In turn, the sales team often complains that the marketing department is not sending enough leads with the characteristics they require.

So instead of pulling in the same direction, they focus their energy on competing with each other.