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Dynamic remarketing
Done
You’ve almost certainly noticed dynamic remarketing display ads, because they’re used to show people the exact products or services they recently viewed online. You look at a pair of boots online, and the next day you see an ad for that exact pair of shoes and possibly a few similar to it in your sidebar.
These ads can be unbelievably effective, taking users who were belize phone number list interested enough to view a specific product but not convert, and then nudging them with a gentle reminder of what’s still waiting for them. One study found that this targeting option increased Campmor’s ad results, yielding a 300% higher CTR, a 15% higher conversion rate, and a 37% decrease in CPC.
These campaigns should always be used to re-engage abandoned cart users, which can be an enormous source of profit when you successfully bring them back to your site.