dynamic-remarketing
Posted: Wed Feb 12, 2025 10:46 am
Done
Dynamic remarketing
Done
You’ve almost certainly noticed dynamic remarketing display ads, because they’re used to show people the exact products or services they recently viewed online. You look at a pair of boots online, and the next day you see an ad for that exact pair of shoes and possibly a few similar to it in your sidebar.
These ads can be unbelievably effective, taking users who were belize phone number list interested enough to view a specific product but not convert, and then nudging them with a gentle reminder of what’s still waiting for them. One study found that this targeting option increased Campmor’s ad results, yielding a 300% higher CTR, a 15% higher conversion rate, and a 37% decrease in CPC.
These campaigns should always be used to re-engage abandoned cart users, which can be an enormous source of profit when you successfully bring them back to your site.
Dynamic remarketing
Done
You’ve almost certainly noticed dynamic remarketing display ads, because they’re used to show people the exact products or services they recently viewed online. You look at a pair of boots online, and the next day you see an ad for that exact pair of shoes and possibly a few similar to it in your sidebar.
These ads can be unbelievably effective, taking users who were belize phone number list interested enough to view a specific product but not convert, and then nudging them with a gentle reminder of what’s still waiting for them. One study found that this targeting option increased Campmor’s ad results, yielding a 300% higher CTR, a 15% higher conversion rate, and a 37% decrease in CPC.
These campaigns should always be used to re-engage abandoned cart users, which can be an enormous source of profit when you successfully bring them back to your site.