Social Selling is not a direct sales channel as such using digital social channels.
It is the prelude to the “I do” (the ideal), because it articulates a series of steps carried out by people, even if they work for specific brands.
It is people who make decisions in organizations and it is, therefore, a system of social-professional relationships.
According to this, people's digital visibility is their business card, therefore it is vital to take care of this aspect by creating a solid, coherent and rigorous digital personal brand.
Taking this part to the social network LinkedIn, for example, would mean establishing a complete profile and generating valuable and useful content focused on solving the “problems” of the selected target audience.
In this way, a “digital packaging” is built resulting from the equation Optimized LinkedIn Profile + Useful Content.
a network of contacts and carry out networking actions, in which we will never sell on the Internet, but rather we will work intelligently to be on their "radar", and we will interact proactively, to establish conversations that, ultimately, lead us to our objective.
Finally, I will tell you that social selling is a methodology that helps honduras phone number list to expand the upper base of the sales funnel .
That is, the generation of contacts (network) and their conversion into “potential clients” or leads.
The rest of the conversion funnel is built in a traditional way.
As an accredited social selling professional, you surely have a firm opinion on the main evolutionary points and direction of social selling. What do you have to say about this?
Social selling is a methodology that requires complementary tools to carry out each of the phases.
From here and with this "suit" you can start to generate
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