The number of branded queries will increase

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As brand awareness increases. It is important to analyze the dynamics of impressions to determine whether your card is becoming more visible in search results and what is causing it. Targeted user actions This metric combines the analysis of any visitor actions within your card: Routes (how many times was there a request to plot a route on the map). Transitions (how often the link specified in the card was used). Calls (how actively users call the number you specified). The last item even allows you to track specific days and times of day when you receive calls.

Photo views A separate GMB tool is "Photo Views". With it, you Kenya cell phone number list can analyze how often or rarely your company's images are shown to users compared to competitors' photos. The more often your photos are viewed, the higher the customer's engagement with what you offer. Yandex Business Transitions A very significant Yandex metric that comes into effect when a person finds and accesses your card during a search. Transitions are either direct or categorical (discovery). In the first case, they should search for your company directly and then go to its card. In the second case, the user is not initially targeting your business, but, having seen it in the search results, makes a transition.

Requests by categories In Yandex, the query parameter is slightly different from the similar one in Google. This is because in Yandex Business, all queries are linked to categories (or headings) that are clearly defined in the service. Accordingly, in your account, you can track how often queries were made for the heading to which your business is thematically related. Actions The metric shows how often people interacted with your card in the context of Yandex Maps and Yandex Search. This includes the following actions: Photo views. Transitions to the resource. View work schedule.