This Shopify website is the official ecommerce website for SM Entertainment, a South Korean Multinational Entertainment Company. Here, they sell K-pop artiste merchandise, albums, and other accessories.
Some of these K-pop bands include EXO, Girls Generation, and Super M.
What are they doing well?
SM Global’s Shopify success story can be attributed to several factors. These include their name, digital presence, and marketing strategies.
They utilize emails and SMS-based solutions for their marketing campaigns as shown below.
These alerts inform brazil phone number list clients of items such as:
Promotions and discounts
Cart abandonment reminders
Welcome messages
When you’re doing email marketing on Shopify, finding software such as Omnisend that easily integrates with the platform is essential.
Besides its text alerts and email campaigns, SM Global also maximizes its reviews to keep its client base. More reviews mean more people are using their products, and this creates some level of credibility for their brand which drives their success story.