For FactoryPure it was also important to end strategies that do not scale like SEO and blogging. FactoryPure
Felix: Looking at your popular items, you have a coupon code provided right there on the product page. Is there a psychological motivation behind doing that?
Eugene: There definitely is a point. Some products we’ll put a coupon code regardless, because people ask all the time for discounts on the product–it saves that question. Other products are MAP products so you can’t actually advertise it in Google below a certain amount, but you can still sell it below a certain amount. Those are the two reasons. For some of the products, the reason that we put the coupon code in there is because italy phone number list we can’t actually advertise the product lower than what it’s listed for.
Felix: You had great success with Google ads. For someone who is completely new to paid acquisition, where should they begin?
Eugene: Anytime that you’re selling a product, Google shopping is a very easy place to start. Essentially, through Shopify you have a data feed of all your products that can get imported into Google. It’s very easy. You can throw all your products into Google and start getting traction that way. You don’t have to create manual individual ads like you do if you’re going to do text ads. With shopping ads, you can throw the whole data feed in there.