Non-SEOs handling redirects

[kexej28769@nongnue]

very visible. If you don't know the importance of redirects, you can handle things like content and making sure the buttons all work and the template looks good and things like that, the visible things. Where people assume that redirects are, oh, that's just a backend thing. We can take care of that later. Unfortunately, redirects usually fall into that category if the person doing it doesn't really know the importance of it.

Another thing with deadlines is internal deadlines. Sometimes you might have a quarterly game deadline or a monthly game deadline. We have to complete all our projects by that date. Same thing with deadlines. Redirects are usually something that unfortunately misses the cutoff for these types of things.


Then another situation that can arise after site bulgaria number data migration errors and 404s are thrown around is non-SEOs handling it. Now you don't usually need to be an experienced SEO to handle this kind of thing. It depends on your CMS and how complex you want to implement your redirects. But sometimes if it's easy, if your CMS makes redirects easy, it can be treated as a data entry type task, and it can be delegated to someone who might not know the importance of doing all of that or formatting them properly or sending them to the places they need to go.

Redirection rules for site migration
These are all situations I've had issues with. So now that we know what I'm talking about when it comes to migrations and why they sometimes happen, I'm going to start with some rules that will hopefully help prevent site migration errors caused by failed redirects.

1. Create one-to-one redirects
Number one, always do one-to-one redirects. This is extremely important. What I've seen sometimes is, oh, man, if I could just use a wildcard and redirect all these pages to the homepage or the blog homepage or something like that, it would save me a lot of time. But what that tells Google is that page A has moved to page B, when it hasn't. You're not moving all these pages to the homepage. They haven't actually moved there. So it's an irrelevant redirect, and Google has even said, I think, that they treat these as basically soft 404s . They don't even count. So make sure you don't do that. Make sure that you're always linking the URL to its new location, for each URL every time you move.