Examples of effective green marketing in action
One recent example of green marketing is the announcement by IKEA that they will begin selling renewable energy from solar and wind sources to individuals and families in the near future. The news was met with positivity from green consumers around the world, who seemed to welcome the move.
Similarly, Patagonia is a prime example of a brand that encourages green marketing without falling into the trap of attempting to convince clients that every part of their business is sustainable.
The retail brand properly communicates with customers about the materials they use that still need green alternatives and ensures that the majority of their items philippines phone number list are made from environmentally friendly resources.
A growing number of people will choose to support environmentally friendly firms over less environmentally friendly ones if they can see their efforts reflected in those businesses’ marketing.
As coined by environmentalist Jay Westerveld in 1986, the term ‘greenwashing’ refers to the practice of misleading consumers and audiences into believing that a product, service, or even the organization itself is environmentally friendly or sustainable when in fact they aren’t.