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The second step, once you've decided on an industry, is to not target the entire industry and just write about coffee.
You have no chance to stand out in any way.
Instead, you only take a small piece.
You take this little piece out of the industry.
And these have to uae phone number list be “players with money” .
That is very important, yes.
That you target people within this industry who have money and who spend money.
Because otherwise you're writing for people or building a business around people who don't want to spend any money.
So, who is this small, very specific target group in the coffee industry and are they players with money?
For example, I would n't take the normal consumers who just drink coffee .
Yes, these are people who go to Aldi, buy their coffee for €6 and are happy.
Or even buy instant coffee.
Well, I wouldn't even target them.
I wouldn't even try to make money with them.
But the players with money that I would target are very small, specific target groups.