Do you know what B2P marketing is?

[mahbubamim077]

From this date, the zero moment of truth therefore forcefully begins to be part of the phases of the decision-making process that leads the customer to purchase a good or service, adding to the others that classic marketing studies had widely illustrated: 1. The stimulus : coinciding with the moment in which the potential buyer, following a stimulus, precisely, feels the arising of a need, a requirement. 2. The first moment of truth : when the consumer, finding himself in a physical store or in an online shop, physically decides to make the purchase. 3. The second moment of truth , in which the consumer lives the real experience linked to the use, making an evaluation regarding the level of satisfaction achieved.


Today, more than ever, you cannot ignore the study of consumer nurse database needs and their decision-making process if you want to be successful in your target market. So what is the substantial novelty brought about by the zero moment of truth? Where does it come from and what are its consequences? The answer to these questions finds its raison d'être in the availability and speed of diffusion of information , to which the consumer can have constant access. It is undeniable that the latter have grown exponentially in the last 15 years, especially after the large-scale diffusion of the Internet and mobile phones (smartphones). Consider ZMOT in your marketing strategy and use it to your advantage In light of what has just been said, we cannot fail to take into account some radical changes in the communication approach and in the company-customer relationship.


To begin with, the unidirectional model in which the consumer is “forced” to passively receive every message from the brand is certainly no longer there . Today, not only does he seek continuous interaction , but he is also able to find and share information that is independent of that disseminated by the company, and to form an opinion. Furthermore, information searches are becoming more and more accurate. According to a research commissioned by Google to Shopper Sciences in 2011, consumers were already consulting more than 10 different sources before making a purchasing decision that year. The new generations of customers are able to distinguish true information from false information, they know how to delve deeper into research, if necessary they get to the source of the problem.