Be prepared for spontaneous flash sales
Use seasonality adjustments to be prepared for short-term and significant changes in conversion rates.
3. Segment your campaigns
By simplifying the campaign structure, you uae phone number list allow the AI to learn faster. If you want to prioritize certain products during the holidays, use custom labels.
4.
Set up separate campaigns or asset groups for special events or products and upload new holiday assets at least 2 weeks in advance.
5. Create appealing creatives
Emphasize seasonal messages and offers in headlines and descriptions. Diversify your assets with text, images and video elements.
6. Optimize your feed
Update your feed to showcase your best products and deals for the holidays. Use annotations like deals and delivery options to increase consumer attention.
7. Establish a solid measurement foundation
Set up robust site-wide tagging with Google Tag to capture the data that matters most to you. Enable enhanced conversions to improve the accuracy of your conversion measurement. Use Web to App Connect and create a seamless experience for holiday shoppers moving between channels and devices.