abandonment rate in e-commerce:
60% of internet users abandon their purchase on an e-commerce website due to a poor user experience.
While many e-commerce retailers rely on click-through rate (CTR) or cost per click (CPC) optimization to maximize their return on investment (ROI) in traffic acquisition, it is crucial not to neglect the user experience in order not to disappoint potential customers who visit your online store website after your marketing campaigns. Therefore, it is important to adopt a conversion rate optimization (CRO) approach.
Whether you want to generate leads or make online sales, learn uae phone number list in 3 steps how to optimize your user experience and increase the conversion rate of your media campaigns.
Step 1: Improve your web performance
It's obvious: a slow website with technical issues will have a significantly lower conversion rate than a website that offers smooth and user-friendly navigation.
Therefore, before you create a campaign, you should think about how you can improve the technical aspects of your website.
Among the various technical aspects that should be taken into account, loading time significantly influences the conversion rate. A study conducted by Google shows that every reduction of -0.1 seconds in loading time can increase the conversion rate by 8%.