Leverage free or discounted shipping
There’s no denying that people love free shipping – in fact 82% of consumers say free or discounted shipping would make them more likely to purchase during this year’s peak period. But don’t panic. While you might not be able to offer this across the board, you can certainly implement this perk and use it to your advantage by offering it to specific customer segments – like your new Black Friday customers.
We suggest offering free shipping to your Black Friday customers as a time-limited offer, so that they can sign up to your loyalty program and then get the benefit of free shipping just in time for their Christmas shopping!
Black Friday checklist: Leverage hong kong phone number list free or discounted shipping
Keep your new customers engaged without the big price-slashing events by holding your own double points events instead. Offering your customers the one-off opportunity to receive lots of points at once means they will very quickly see their point balance grow, and will soon come back to your Shopify store to redeem rewards. If they were already considering doing some of their Christmas shopping with you – this might just turn that into a no-brainer!
This influx of points will accelerate their next purchase and make them feel good, creating a positive connection with your brand that will only strengthen with time. These positive connections influence your customers to keep returning, and therefore their spending will be higher. We know this to be true, as customers who redeem rewards have a 165% higher annual spend than customers who don’t.