The data from the Black Friday weekend clearly shows that marketers are leaning into omnichannel. And we’re not the only ones who see it. Forbes published an article titled “It’s An Omnichannel Holiday: Online Stays Strong As Shoppers Return To Stores,” describing how Mastercard SpendingPulse tracked double-digit year-over-year increases for both in-store sales and e-commerce.
Considering the way shopping iceland phone number list behaviors continue to spread out across numerous days, it’s more important than ever that marketers personalize the content of their messages across channels. Marketing content must speak directly to customer’s needs and goals. By making it easy for customers to engage with your brand when and where they want to, on their preferred channel, you can drive loyalty and win business over your competition.
Earlier this year, we commissioned Forrester Consulting to look more closely at how companies are using omnichannel strategies to effectively deepen customer relationships to drive business growth. The result is The Omnichannel Difference: How The Most Customer Focused Companies Deliver The Value of Omnichannel, and you can download this study for free.
The survey results come from more than 620 manager-level-and-above respondents across retail, consumer products, media and entertainment, and travel and hospitality industries. From these marketers, we wanted to learn more about what results companies are seeing and how omnichannel engagement plays a role. The published study includes numerous eye-opening stats — for example, 70% of respondents from mature firms are vastly more likely to say that their company has an “established, fully documented, unified data model” as opposed to 30% of respondents from less-mature firms.