Consumers are already shopping through social media—around 30% of internet users in the US, to be precise. If you’re not already giving them an option to do so with your online store, you might be missing out.
Social commerce is the strategy of marketing and selling your products through social media platforms. Sales through social media channels worldwide is expected to nearly triple by 2025—it’s an opportunity that’s too good to miss.
With so much you need to do to make and keep your ecommerce business successful, social commerce may be the last thing on your list. That’s why in this guide, we go over what you need to know about platforms and features that make social commerce possible, plus a list of companies that have already mastered social malaysia phone number list commerce that you can learn from and get inspired by.
Table of Contents
What is social commerce?
What features make up social commerce?
How social media platforms enable social commerce
10 social commerce examples to inspire your creativity and strategy
How Shopify can power up your social commerce
What is social commerce?
Social commerce is the process of selling your products using your social media profiles. You can use platforms like Instagram, Facebook, Pinterest, and TikTok to do so—each of them offers a unique set of features to put your products in front of potential customers during their social media scroll.
Video, influencer marketing, and live shopping are the biggest strategies and trends shaping the social commerce sphere.