Foodspring - a fitness food and sports nutrition company - focuses heavily on collecting leads, to which they can then send newsletters
. On the website, users are often encouraged to leave their email in exchange for a 10% discount on products. In addition to this incentive, Foodspring has created a section of the site where you can take a free body check
This test is quick to complete and very interesting for Foodspring's target users. Once the user has finished answering all the questions, they are asked to enter their email to receive the results of the body
The contact of a qualified user, interested in "spending" some time to do a body check
The ability to send a personalized plan, in which you can propose some business owner phone numbers list of your most suitable products for that specific user
example_lead_generationBowlpros: discount coupon
A strategy that always works very well to stimulate lead generation is the discount coupon. The incentive can be given both in the physical store and on the website. Here is an example from Bowlpros, which makes a pop-up appear after 1 minute of user navigation on their website
What are the metrics or KPIs to consider to measure the quality of your mailing list?
Open rate: if your campaigns have an open rate equal to or higher than 22% (which is the average rate in Italy), you can conclude that the content you send is considered interesting by your contacts.