The company's website is the main platform for brand promotion

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Whatever Internet platforms you choose to promote your company (social networks, blog, video hosting, aggregators, digital media), links from them should lead to the corporate website. This also applies to such an effective tool as an e-mail newsletter. In each letter, you need to leave a link to those pages of the site that are thematically related to the information in the newsletter, for example, to an article in a blog or a video with a specialist.

How a website can attract customers
Modern design. First of all, customers evaluate the visual component of the brand, so the visual should be memorable and individual.
Convenience. Navigating through pages should be intuitive, searching should be simple. Since half of the users access the Internet from smartphones, the site should be adapted for mobile devices.
Informativeness. The client should receive maximum information about the company, its services/products, specialists. For example, dental clinics always effectively present their doctors, because it is important for patients to know who will treat them.
Usefulness. The information filling the pages should be as useful as possible for the client and meet his requests for solving a particular problem. To do this, you need to use text and video content.
Feedback. When the client is sure that the company is able to solve his problem, he needs to be shown how to contact it quickly and easily. Feedback forms and chatbots are developed for this albania number data purpose.
Why SEO Optimization is Important for Website Promotion
Digital PR is also a “hidden” marketing tool. The most effective is SEO optimization. This is a set of measures to improve the site’s position in search engines Yandex, Google and others. The higher the site is located on the search page, the higher the chances that it will be visited by the maximum number of users who are looking for a solution to their problem through search engines.

An important element of SEO optimization is the use of keywords in texts that are included in the most popular user queries. They act as a "hidden weapon", bringing the site pages to the top of search queries. However, we repeat: text content with keywords should be useful, informative, and help solve customers' problems.

SMM — speak the same language as your audience
Social media marketing is the publication of content on social networks. It allows

allows you to quickly convey relevant, useful information to clients;
get responses to it almost immediately;
quickly spread brand awareness through links shared by subscribers;
inform about promotions, discounts, changes in company policy;
to demonstrate the professional capabilities of specialists.
Maintaining social networks increases the audience's trust, addresses issues that are relevant to them, and helps solve problems. It would be best not to simply inform the audience, but to communicate with them in the same language, while simultaneously demonstrating expertise in answering questions.