As digital technology gradually invades our daily lives, it is essential to define a good e-marketing strategy to ensure the development of your business. The landing page attracts new prospects and encourages them to buy. But to achieve this goal, it must be optimized. What is a landing page? What tools should be used to create a perfect landing page? The answers below.
What is a landing page?
According to Unbounce, a landing page is a web page that differs from others in that it is used for marketing purposes or for advertising. It is the page to which visitors are directed when they click on an argentina mobile database advertising hyperlink or a call-to-action button.
The landing page is to be differentiated from the home page which contains all the information as well as the offers of the company. The landing page is the one where all the traffic is sent. Hence its other name "referral page".
Its goal is precise: to urge visitors to take a specific and determined action. Depending on the established strategy, this may involve:
– encourage the customer to purchase a product;
– generate leads;
– establish a relationship with the visitor;
– invite the visitor to subscribe.
However, to access these options, the visitor must fill out a contact form. Once this information is collected, the visitor becomes a lead or prospect.
The usefulness of a landing page
After clicking on the link, the user has the choice between registering and leaving the page immediately. The landing page is used to convert a visitor into a customer. For this purpose, the usefulness of a landing page is defined according to the conversion objectives which differ according to the target audience, but also according to the inbound marketing strategy as well as the position of the landing page.
So, the landing page is used to obtain the contact details of a visitor or encourage them to subscribe to the newsletter. Generally, companies use it to sell a product or service or to generate engagement on social networks.