Video is the format of the future

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The spread of clip consciousness has led to the fact that people often find it more convenient to watch a video on a topic of interest to them than to master a voluminous text, even if it contains useful information. This happens because an audiovisual message is more informative per unit of time. It is suitable for the episodic attention that people pay to their gadgets.

Even with the shortest video, you can convey information about the clinic, doctors, services and treatment technologies to a person. It is no coincidence that even the initially static Instagram* eventually became able to post video messages in the feed, and stories have recently become very popular.

What should dental clinics shoot videos about? This could be an interview with doctors or their story about themselves, diagnostic and treatment methods. You can also shoot training and educational videos with the maximum concentration of useful information for people. In addition, regular video advertising, if it is done professionally, is still a australia number data working tool for promoting a dental clinic brand.

The creation of a high-quality unique video requires the participation of several specialists who develop a video sequence in accordance with the brand book and advertising strategy of the company.

Radio advertising is an effective classic
Radio advertising for dentistry

We often hear from customers that radio advertising does not work. And we absolutely disagree with this. If you are launching a comprehensive dental advertising campaign, we recommend including radio in it.

The number of cars on the roads increases, which means that the audience of radio stations grows as well. For example, many people listen to morning shows on their way to work. And this is a loyal audience. After all, their favorite hosts recommend the clinic to them.

If you have a deficit in your advertising budget, you can negotiate a barter relationship with advertising sources and the media: "We treat you - you tell about us." This is still relevant. And it helps companies that cannot afford to reduce their marketing activity.

Selecting tools for promoting a dental brand is a process that requires a creative approach and quite a lot of time. Which channels: radio, Instagram* or Facebook*, printed publications, SEO promotion, media publications - will be included in the promotion strategy depends on the positioning and goals of your company.

Successful clinics at some point stop coping with the flow of patients and open their branches - this is a natural and logical development of the dental business. Therefore, the brand promotion strategy always includes a deep analysis.